Why health claim applications succeed or fail - regulations, botanicals, nutrient profiles, and scientific substantiation.
This comprehensive report covers all the relevant European Union nutrition and health claims regulations, which are specifically designed to protect the consumer.
Scientific substantiation, proving that a claim is backed by scientific evidence, is fundamental to the EU health claims approval system. The report explains why such claims either succeed or fail, and how to successfully approach the complex approval system.
It also examines in detail the ground rules and restrictions applicable to different types of health claims, and how they are classified, and the role of the various EU bodies involved.
A further chapter covers the case of botanicals, whose assessment remains on hold and pending, due to difficulties involving scientific substantiation. Nutrient profiles are also fully covered, most notably for sugar, salt and fat content, which are also beset by controversy.
The report concludes with an appendix setting out standard format templates for claims applications.
Format: PDF Report sent by email
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Published: February 2014
